Seller & landlord listing guide

Practical help for sellers & landlords

Go to the listing form

Create a useful, accurate property advert, from the first photo to the final check. Start with the facts you can verify, save a draft and build it up in order.

In this guide
Guidance checked 9 November 2026

Before you start

A good listing answers a visitor’s practical questions: what is it, what does it cost, how is it laid out, what is included and what should I know before arranging a viewing?

Gather your facts first

  • Property type, correct location and postcode, bedroom and bathroom counts, and an asking price or specific rent.
  • For a sale: checked tenure and, where relevant, lease length, current service charge and ground rent.
  • Council tax band, EPC rating and certificate or details of a relevant exemption.
  • A room-by-room list, measured dimensions, current photographs and an authorised floorplan if available.
  • Heating, parking arrangements, outdoor space, ownership or access restrictions and other facts a visitor should understand.
  • For a rental in England: rent period, deposit, furnishing, available date, bills and licence information.

Use this order

  1. Walk through the home and make notes, including limitations and anything needing checking.
  2. Measure and photograph each space, using the same room names throughout.
  3. Fill in the structured form fields, then write the description from those facts.
  4. Save a draft, preview the advert and correct it before submitting.

Keep a private note of where you checked each important claim and when. A document saying something several years ago may need updating. Keep private papers off the public listing.

Standard listings are free, including multiple properties. Featured placement and Viewing Manager are optional; they are not required to complete the form.

Further guidance: GOV.UK: selling a home in England and Wales (new tab).

This is help with preparing an advert and using Property Elfs, not a valuation, survey or legal check. The legal links identify their geographic scope. Requirements differ across the UK; get suitable advice for your property. Elfs can explain the website, but do not prepare property particulars, advise on the sale or run viewings for you.